Sunday 30 July 2023

Media Studies - Documentary Target Audience

This Blogpost (Written by me, Maxi) features the development of our documentary, including the target audience, the concepts we've discussed, and more.


CONCEPT: Dave

Our first concept of the documentary we're going to make is called "Dave". It is a mockumentary that features 6 individuals, all named Dave, who all go to the same school. The 6 Dave's all have drastically different personalities, problems, and strengths. Some are timid, some are very egotistic, some play basketball, some are nerds, etc. Once they find out that they all share the same name, they decide that they're going to have a competition, and whoever wins gets to keep the name. The opening of the documentary will focus on the introductions to the characters in the style of an interview, which we plan will intrigue audiences as they may be shocked at how different all the Dave's are, despite sharing the same name. We hope that our documentary will show people how everyone lives their own life, and that life doesn't revolve around a single person. Furthermore, we want to show different students can be from each other, even though they all go to the same school. We aim that through this opening introduction to our characters we will be able to give all our audience members a way to see themselves in our characters, and to resonate with their struggles, problems, strengths, and more, which will have them captivated to keep watching the documentary.

The target audience for this documentary will compromise high-schoolers, between the ages from 16-18, from a multitude of races but more specifically Asians. This is because the cast of the documentary will all be a part of this demographic of people. The psychographics of our audiences will vary quite heavily though as all the Dave's will have very different personalities. Many different audiences will be able to relate to these characters as they may see themselves in them. For example teenagers who are nerds and play video games will see themselves in one Dave, while jocks who love going to the gym will see themselves in another. This goes as well for their attitudes, and lifestyles, as some Dave's may be really outgoing, productive, and cool, while other Dave's will be introverted, shy, and unconcerned. 

Our documentary aims to be satire and be a form of diversion for audiences as the characters of the documentary are all intended to get a laugh out of audiences. However, one key purpose of the documentary is that we want to show audiences/tell them to never judge a book by its cover, and to embrace diversity, no matter how different you may be with someone, as everyone has their own place in society.

Since our target audience compromises such a young group of people (Gen Z), their media consumption habits most likely are heavily based on social media platforms, and streaming services. They will most likely want to watch our documentary on services like Netflix, or maybe YouTube, as it will allow them easy access to our documentary by providing it on a platform they are used to. Distributing it on social media will also allow them to share it, talk about it to their friends, and more.

As previously mentioned, our documentary is mainly catered towards teens/young adults. Thus if an audience member is a part of that age group, they'll be caught up with all the references to modern pop culture that may be included. But, if an audience member is outside of that age group, they will need to know about the habits of Gen Z kids, the different stereotypes that are associated with them, etc. 

We aim to make our documentary as accessible and inclusive as possible, as to allow as many people to watch and get a laugh out of it. So, we plan on including subtitle's as well as having a Dave with a disability as to further represent this group of audience members.

When watching the documentary, we hope audience members will realize how diverse we all are as people. How not one single group is better than another, and to realize that we are all perfect in different ways. We hope that audiences will be able to get a laugh out of the documentary, due to its unserious and playful nature, but we also hope to instill the message of diversity and hopefully allows them to gain a new perspective on life that will guide them to interact, talk to, and make friends with people/groups of people that they may usually never talk to, due to preconceptions in their heads about them that our documentary hopes to eradicate.



Self reflection:

I believe finding our specific target audience definitely helped us in making specific content decisions about the subcultures we wanted to include in our documentary, and the forms of humor that would be most appreciated by these audiences.

Thursday 27 July 2023

Media Studies - Documentary Team

This blog post features an introduction of my (Maxi) team for my documentary project, and was written by me.

My team for this film opening project consists of me (Maxi), Timothy, Sharon, and Nayana. I chose this group because I believe that we all share a different set of skills that will be useful in the production of our film opening. They are all hard workers that, from past experience, are able to withstand the pressure of deadlines and get tasks done on time, without proving to be a burden to the team. 

I have worked with all of them together in previous projects, especially in our component 1 project in which we worked together to create a film opening. In said project, we all worked together very well and bonded great due to our team chemistry, and thus I have no reason to want to pick different teammates for this project as they all are incredibly suitable.


Here is a picture of my team. (From Left to right: Timothy, Nayana, Sharon, Me)

Here are the links to Timothy'sSharon's, and Nayana's, blogs.

Sharon: Creative Director
Maxi: Screenwriter, Assistant Director
Timothy: Director, Editor, Cinematographer
Nayana: Casting Director, Location Scout

 

Media Studies - Documentary Research

This blog post features a list of different documentary openings that I have watched, detailing what I have learned from them, and what I like about them. This research and blog post was independently conducted and written by me (Maxi).


Modern Family - Season 1, Episode 1 (2009): ABC - Dir. Levitan

Modern Family is an American observational mockumentary/sitcom television series that revolves around, as the title my allude to, a modern American family. The story revolves around 3 different families (nuclear, blended, and same sex) living in suburban Los Angeles, who are all apart of one bigger family, interrelated through business owner Jay Pritchett, and his 2 children Mitchell and Claire.

Media Language

A variety of shots are used throughout the first episode. The episode is shot using multiple different cameras that follow the family around and show the audience their daily lives. Handheld/random camera movement is also used often as to allow audiences to feel as if they're actually in the scene with the characters. Interviews are often edited in to juxtapose the actions that the characters are seen doing or things they are saying, which are effectively used to add comedic effect throughout the episode. 

Audience

Due to the variety of different stories and topics covered throughout the series, and the diversity of its cast, modern family targets people from all backgrounds. Whether young or old, white or black or hispanic, audiences find ways to relate to the show. It incorporates stories, characters, stereotypes, humor, from all parts of life and thus attracts all kinds of people. It's a show thats not built for a single type of person or audience but instead is intended for all people to find something or someone they can relate to. This makes modern family such an accessible and talked about show, as no matter who you are, you can find something about yourself or your life in the characters and stories of Modern Family.

Genre Conventions

As a mockumentary, Modern Family follows conventions of the genre to a T. In the first episode, we are introduced to 3 of the different families. The Dunphy's, The Pritchett's, and the Delgados. All of whom are features in the classic mockumentary style interview segments in which the families talk about their lives and give the audience a feel of who they are. The episode is filled with many humorous moments that succeeds in giving anyone who watches it a good laugh. Its witty writing and eccentric characters keeps the audience entertained throughout the whole episode and leaves you wanting more each time. The families lives are documented by multiple cameras and follows around the three different families as they go on with their day and face a multitude of challenges from raising their children to gaining acceptance from other family members, and provides a modern take on the typical sitcom, due to technology, and modernity being embraced heavily throughout the show. 

Representation

As previously mentioned, modern family brings together people from all walks of life. A cast of widely diverse actors and stories of different family tropes that many can relate to. The first family we are introduced to are the Dunphy's. Your run-of-the-mill typical nuclear American family with a mother, husband, and 3 children. Next we have the Pritchetts, the blended family of Jay Pritchett and Gloria Delgado, who are both each others' second marriages, Jay being much older than Gloria though. Gloria is also Colombian, while Jay is American, explaining the term "mixed family". In Glorias first marriage, she had a son named Manny, who is now being raised by both Gloria and Jay. Next we have the same-sex family of Mitchell Pritchett and Cameron Tucker. The couple have been together for 5 years and adopted a Vietnamese daughter, named Lilly. This provides a vast amount of people something they can relate to as they may see their own lives being portrayed by one or more of the families in the show. A highly relatable experience for almost anyone, Modern Family represents the struggles, triumphs, and stories of not only one group of people, but all.

In Conclusion

All in all, modern family as a mockumentary checks all the boxes. Not only is it entertaining but its also relatable, exciting, and at many times, heart-warming. It follows the traditional conventions of the comedic style of most mockumentaries but provides a uniqe approach on the common family sitcom that gives audiences something fresh. Something that blends together stories that are usually never shown on TV all at once, and builds a fanbase that not only loves the show for its entertainment value, but also loves the show for what it represents, and the characters that represent them, who they're able to see themselves in and relate to.


American Vandal - Season 1, Episode 1 (2017): Netflix - Dir. Yacenda

American Vandal is an American mockumentary television series created by Dan Perrault and Tony Yacenda, who intended to create a series to parody true crime documentaries like Making A Murderer, and Serial. The first episode of the show focusses on infamous student Dylan Maxwell who has been recently expelled by the school due to an incident where phallic images were found spray painted on the cars of faculty and staff of the school. The documentary is filmed by student Peter Maldonado, who aims to uncover the truth behind the incident and launches his own investigation.

Media Language

A variety of different camera shots and editing techniques are used throughout the episode including footage from social media, security cameras, computer generated recreations of events, and footage filmed directly by Peter. We are introduced to the main character Dylan through an interview filmed with a medium shot. Most interviews in the episode are filmed using these shots as to show whats going around the characters in the backgrounds and the environments they're in. The documentary is shot in a handheld manner by using only 1 single camera that is operated by presumably Peter, as he also provides narration throughout the documentary. This manner of filming brings the audience closer to the characters as they may feel that they are in the scene with them, interacting with them directly. The episode also features a variety of different diegetic and non diegetic pieces of sound, including an eerie backdrop soundtrack that accompanies some of the narration scenes, that are used to build suspense in audiences for whether Dylan actually committed the crime or not.

Audience

American Vandal mainly focusses on the lives and drama of kids in a high school environment. The whole premise of the documentary centers around the crimes/incidents of students in high school, and casts mainly young actors and incorporates quite immature/childish humor, and thus mainly caters towards the tastes of kids. The cast of the show though is quite diverse, accurately replicating the modern American high school. This allows a vast amount of people to relate to the characters of the show. However, the chaotic environments of the high school is more attributed to schools in America, as schools in other parts of the world would have far less crazy/chaotic events happening, and thus the documentary caters towards American/western audiences.

Genre Conventions

American Vandal follows the conventions of both a mockumentary and a true crime documentary by not taking itself too seriously and being extremely humorous, but also by having an interesting story of a crime and hooks the audience in to keep them on the edge of their seat as they watch to find out the perpetrator/who is behind the crimes. The show features a narrator that provides commentary throughout the episode and explains to audiences what is going on at all times, which is a key feature of most true crime documentaries. However, unlike most other true crime documentaries, the crimes committed are far less serious, and instead seem laughably absurd, which would lean more into the conventions of the mockumentary sub-genre.

Representation

The plot of American Vandal revolves around a rebellious white teen and his group of friends in their last year of high school. The main character and his group of rascal friends are represented using the general conventions of trouble-making teens by firstly, talking in a nonchalant way, having a total disregard towards authority, doing drugs, skipping class, and having the general "too cool to care" lifestyle. The producers of the show use this to further propel the comedic factor of the show as this group of friends are often shown doing the most ridiculous acts that seem too insane to be true. The producers of the show most likely see these kinds of people as a problem and thus represented them in such a way, however, it doesn't take away but instead adds more towards the overall appeal of the show to young people. Along with this, other tropes represented in the show include the stereotypical nerds, jocks, and more. These characters are mainly played by white teens but also include African-American, hispanic, and asian racial groups. 

In Conclusion

All things considered, American Vandal does all the right things in its opening episode as it hooks audiences in with its engaging storylines, likeable characters, and hilarious moments. It portrays the typical American Highschool life, but instead of putting the spotlights on the stereotypical main characters like jocks or academic geniuses, the focus is instead shifted towards the stories of the delinquents who are generally looked over in most other forms of media. The humor, albeit quite immature, captivates its target audience perfectly and delivers hysterical moments all throughout. As a mockumentary, American Vandal succeeds unequivocally.


Making a Murderer - Season 1, Episode 1 (2015): Netflix

Making a murderer is a 2015 True-crime documentary that details the story of Steven A. Avery, a man framed for murder and the story of how he filed suit against Manotowoc County, Wis., and the individuals involved in his arrest. 

The opening sequence of the documentary show Steven getting out of prison in 2004 and follows the main conventions of an Expository and Participatory documentary by including many clips of Steven himself and by portraying his story. The documentary most likely appeals towards young adults and older people as the topics covered are very serious and mature, and young kids/teens most likely would not understand. Representations of lawyers, police, and corrupt officials are included in which they are shown to be bad and people through the use of ominous phone calls and black and white scenes which paint them in a dark light. The opening immediately hooks in the viewer as intrigue is built by showing us who Steven Avery is and connects the audience with him as to build sympathy for him as a person, which further pulls in audiences to keep watching to know what happens to him.


Life in a day (2020): YouTube Originals

Life in a day is a 2020 lifestyle, poetic, and observational documentary created by compiling 342,000 different videos from people all over the world and editing them together to show what life is like for humans from all kinds of different backgrounds and places. 

The opening of the documentary portray the "beginning" in a figurative sense, which in this case they did by showing women giving birth, and people waking up. It features peoples daily lives as they wake up, go to work, eat breakfast, etc, and build a sense of sonder in the audience as we are taken away from our selfish beliefs of thinking life is all about us as individuals, but instead are able to see that life is so much more than that for so many people on their planet and how everyone has their own story. The documentary breaks most conventions of a lifestyle documentary, and documentaries in general as the scenes and sequences were not filmed on set or by a crew, but instead were filmed by hundreds of thousands of people in a casual manner, which was edited by a team to create a sense of meaning, inspiration, and hope in humanity in audiences. Representation wise, the documentary includes people from all over the world, speaking different languages, people of different skin color, from all parts of life. It is affective as an opening and as a documentary in general as from the very beginning it defies conventions and tells us how it was filmed by hundreds of thousands of different people. We are inspired and intrigued by how all these different people may not be so different from ourselves, no matter where they come from, and overall works very well as an opening sequence of a documentary.


Gordon Ramsey Uncharted - Season 2, Episode 2 (2019): National Geographic

Gordon Ramsey Uncharted is a 2019 travel and food documentary that follows its host, the world famous Michelin-star celebrity-chef Gordon Ramsey as he goes to different locations around the world and eats/cooks local foods.

In this episode, we follow Gordon as he travels to West Sumatra, Indonesia and takes part in local ceremonies and tries Indonesia's unique cuisine. The conventions of a food/travel documentary are followed to a T as the location and food are showcased using a variety of slow motion, close up, and establishing shots that all build upon the beauty of the local environment, in this case Indonesia, and the food that is eaten there. Indonesian culture and Indonesia as a place are represented in quite a positive light as the documentary focusses on trying to showcase the natural wildlife's beauty, as well as how the food is continuously described as being "some of the best in the world". The Indonesian population are also shown in a positive manner as they are portrayed as being as a part of one whole community who help and work together with each other in activities. The documentary effectively depicts an authentic and captivating portrayal of Indonesia, and interests the audience in the food and culture of the country through the camerawork and storytelling, as well as including clips from later on in the episode like Gordon Ramsey riding a cow, which intrigues viewers to see how this ends up happening in the episode.


The Office - Season 1, Episode 1 (2005): NBC - Dir. Kwapis

The Office is an American mockumentary sitcom Television series that depicts the everyday work lives of office employees at the Scranton, Pennsylvania branch of the fictional Dunder Mifflin Paper Company. Based on the 2001 BBC series of the same name, it was adapted for American Television in 2005 and stars Steve Carell, John Krasinski, Jenna Fischer, and more, in an brilliantly comedic, and one of the most critically acclaimed mockumentary/sitcoms of all time.

In the opening of the first episode, we are introduced to the almost dysfunctional work environment of the offices of the Scranton branch of the Dunder Mifflin paper company, led by the borderline incompetent regional manager, Michael Scott. The Office is shot in a single-camera handheld style, which brings audiences closer to the characters and makes them almost feel like they're there with them. The Office follows the traditional style and conventions of mockumentaries, having a joyful and hilarious cast of characters with a variety of different personalities that come together to create an easy-to-love show that at many moments, leaves viewers grasping for air. The first episode also features many interviews of characters sprinkled throughout, further embracing the mockumentary nature of the show. The cast is predominantly white, but also includes actors of different races. The target audience most likely would be young and working aged adults that work or have worked in an office environment. However due to the simple premise and relatable humor, people of all ages and backgrounds would enjoy watching the show. 

Overall, The Offices opening pulls audiences in with its lovable and amusing cast as well as its easy relatable premise that many adults most likely have related to in the past, or relate to currently. The Office does a fantastic job of following conventions of the mockumentary genre and definitely deserves all the praise it gets from critics and diehard enthusiasts alike.


Self Reflection:

I think this research has helped me and my team in making decisions related to the direction of our documentary. We were able to gather a myriad of styles and techniques that are used in documentaries of the same genre as us, and were able to effectively use these elements from our research in our final product.




Media Studies - Documentary Weekly Plan & Progress

This blog post features my (Maxi) diary and plan for my teams documentary.

 

Schedule for the development and production of our documentary, outlined by our teacher Mr. Nick.



Diary that tracks the progress of the creation of me and my team's documentary:


Week 2 - 28/07/23

This week we were introduced to our next project, which was to make a documentary. We then analyzed 3 different documentary openings.


Week 3 - 04/08/23

This week we decided on our teams and decided that we were going to make a mockumentary. We then further researched mockumentaries, like American Vandal, The Office, and Modern Family.


Week 4 - 11/08/23

This week we began to discuss ideas about what our documentary will be about, and have a general idea about what our target audience will be about. 

Problem: Our current problems are that we have 0 clue about what our documentary will be about, and didn't get to discuss about it as one of our team members is sick. 

Solution: We decided that we'll meet up sometime soon to come to a final conclusion about what the focus of our documentary will be. 

To Do: By next Wednesday we will have to have made a decision about what our documentary will be about, and have our target audience fully finalized


Week 5 - 18/08/23

This week we were able to find the concept of our documentary, and we decided we will be doing a documentary about 6 school students who find out they all share the same name, Dave. We figured out the shows target audience and also made our statement of intent.

Problem:  We haven't decided on the flow of scenes in our documentary, and don't have a concrete script.

Solution: We will continue to discuss and finalize what scenes will be included in our documentary, and will make a screenplay.

To Do: Make a screenplay and finish storyboard.


Week 6 - 25/08/23 

This week we further worked on our screenplay and storyboard, and have a clear idea about most of the shots that we want to take/include.

Problem: Having to work with different filming schedules, and getting our actors to agree on shooting with us. As well as finishing our screenplay & storyboard.

Solution: Asking our actors, and finding new ones if they aren't available.

To do: Confirm with our cast, and start filming our first few scenes ASAP.

Schedule: Opening Scene: 28th, 29th, 30th
Interviews w/ Daves: 1st, 4th-7th
Other Scenes: 8th -10th


Week 7 - 1/09/23

This week we started our self reflection, finished the screenplay, and started the filming process.

Problem: Scheduling conflicts led to me and some other actors not being able to shot on some days.

Solution: Push back schedules and get all shots done as fast as possible.


Week 8 - 8/09/23

This week we did development and research on some fonts and started thinking/designing thumbnails, as well as finished the storyboard.

Problem: Still need to film some scenes that we weren't able to do last week.

Solution: Finish it by the following Monday.

To do: Update blog on the production and development process.


Week 9 - 15/09/23

This week we finished filming all of our scenes and started editing the final product.

Problem: One of our actors got sick and couldn't make our shoot.

Solution: We replaced his character with a new character called Not Dave (Kevin).

To Do: Finish blog work and add more self reflection for all our tasks and updates.



Self Reflection:

Through creating this weekly plan and progress report I feel like I was able to better organize my work as I knew what work I had to do at what time. Also by listing out our problems, solutions, and to do's, we were able to keep on track and analyze what exactly we as a team have to do and the steps we can take to do it.

Media Studies - Documentary Brief

 This blog post features the brief for my documentary project. Written by me (Maxi).