This Blogpost, written by me (Maxi), features the development of our Music Videos mood board, which allows us to pinpoint the aesthetic of our music video, and the overview of what types of colors, scenes, locations, and more we want to use in our music video. As a team, we all compiled several images together and gave our own individual thoughts and ideas, however the final collage itself was put together by Nayana.
Reflection:
From this mood board; it should be clear that the type of music video we want to create is fun, energetic, exciting, and cheerful. Since the song we chose focusses on enjoying life after going through a breakup, we want to exemplify these emotions by showcasing various different fun and joyful activities that reflect the nature of the song. Furthermore, since we plan to have a female artist, and the song itself is told from the female Point of View, we plan on showing activities and events that are usually done/participated in by females. This allows our target audiences to relate and resonate with the story of the music video, as it contains activities that they would most likely enjoy and also want to participate in in real life. Activities like going to the beach, having picnics in parks, doing make up together, getting ready for a night out, and driving around while singing to the radio are all activities that we believe adolescent/teenage girls will highly associate with memories of excitement and pleasure. We also aim to shoot our music video in several different locations, as can be seen in the mood board, in areas like a girls' room, the beach, scenic grass fields, and more. We believe this will give our music video a larger variety of scenes that audiences will be less likely to find boring or repetitive. Overall, this mood board definitely helps us as a team as we now can all be on the same page in the creative decisions we'll end up making together, and ensures that the vision of our music video is shared and agreed upon throughout the whole team.
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