Media Studies - Radio Survey Results

The survey featured in this blog post was made by all members of the group. All analysis of survey results featured in this blog post was done by me (Maxi).

These images show the results from a survey we gave to high school students in Bali, as our target demographic was mainly high school students. Here is the link to said survey.

From these results, we found that the vast majority of people surveyed used the social media app TikTok (Image 2).

This helped us decide on what type of songs to use on our radio show. Since video's posted on TikTok almost always include a song, we decided it would be best to play songs that are popular on the app. This will be most effective in attracting our target audience of high school students. We confirmed this by asking the question of  "what artists do you listen to/like?" which assured our prediction that most people did listen to artists that gained popularity through TikTok's made using their songs/audio. (Image 7)

Other than that, based off the question "What segment would you most want to hear on a school radio?" We found that most students would want to hear a school gossip segment that included an interview with students. This led us into making a school gossip segment. (Image 5)

Lastly, the question of "what language would you prefer the radio to be in?" Showed us most students want the radio to be in English, which is what we ended up doing as it is more likely to be understood by more people, and thus able to reach a vaster audience than if we were to use Indonesian. (Image 6)