The House
Research
Horror:
- Conjuring 2: Silhouette of a little child standing on a symmetrical window frame, with rays of light surrounding them creates a supernatural effect around it.
The mysterious, hand, standing to the left of the poster offsets the symmetry, which creates slight discomfort. The hand holding a religious cross, symbolizing that it has religious connections. The shot used is a long shot, which creates a wide frame. The colours used are very low contrast and use blue/green colours expressing a very cold and empty tone.
- The Haunting of Hill House: This poster uses a combination of a close up and an establishing shot. The close up the woman showcases her tears, and cold, chapped and dry lips, which emphasizes her fear of what is next to come. Furthermore the establishing shot of the house cuts the woman's face in half & covers her eyes, which may imply that the house itself is what makes her scared, and thus cry.
The colours used are very low contrast and use blue/green tints expressing a very cold and empty environment, which may also emphasize fear.
- The Nun: The poster uses a medium close up shot and is combined with two pictures framed exactly the same way. The colours used are mainly black and white, which symbolizes evil and good. The medium close up shot of a beautiful woman dressed in white wearing a cross is seen to slowly disappear with a burning paper effect. It reveals a menacing character with gray lifeless skin, yellow inhuman eyes, dressed in black.
The font used reverses the third letter in “NUN” further implying the contrast or mirror concept. The letter “T” in the word “THE” also uses a religious cross to imply the religious connections.
Romance:
- 500 Days of Summer: Popular actors name at the top.
Collage of hundreds of pictures of the female protagonist make up the large majority of the poster. - This combined with the “500” written in larger font than the rest of the text indicates how these pictures are of the female protagonist throughout the “500 days” they were in a relationship.
Collage of pictures tinted yellow form a picture of the sun while the background is tinted a light blue, which correlates to the title of the movie as the bright yellow sun and blue sky is often associated with the summer season, and in this case indicates that the female MC is named summer, due to the pictures of her seemingly forming the sun in the blue sky.
Male MC is seen engrossed in his sketchbook as he sits on a grassy hill that isn’t real, but instead drawn. Furthermore, since the collage of pictures of the female MC forms the sky, this metaphorically shows how the male MC is given light by the female MC, and how she also gives him inspiration. This could imply that what he is actually drawing, is a portrait of the female MC, due to most shots of her in the collage seeming like pictures that an artist themselves could draw. This then emphasizes how the male MC fell in love with the female MC.
- Beauty and the Beast: Popular actors name at the top.
Girl MC is seen holding a rose as her eyes concentrate on its beauty - It is often seen that roses are usually given to show someones love and affection for another, which could mean the girl is looking at the rose so intensely and with a conflicted look as it was given by someone she cannot be sure about/is not sure she can love.
Both MC’s are positioned facing their backs to each other, which could indicate that they don't see eye to eye & don't share lots in common.
Male MC’s color of face and hair blend in with the background, which could show that this is his “natural” environment, while girl MC’s bright yellow dress contrasts heavily with the dark white and blue background, which could show that she isn't meant to be there.
- La La Land: Popular actors’ names at the top.
Protagonists seen dancing with matching poses. (This emphasizes their similarities and how they fall in love with each other)
Bright colors of character’s shirts contrast with the dark-purple background of the night sky.
The characters are seen gazing at each others faces, which emphasizes how they are caught up in the moment, and at the same time, caught up in each other.
Thriller:
- Stranger Things: The two protagonists are facing face to face with expressions of seriousness, anger, and even pain to show the intensity/rivalry between the 2 MC’s which also shows that there will be a battle between the “hero” and “villain” at the end of the show, and may also be the climax of the story.
The “line” that splits the poster in half at the bottom show the cast of characters in the real world, and a upside down world, which could indicate how these different “realms and realities” will play a big part in the show.
- Shutter Island: Very popular actor’s name on top of the title of the movie.
The island is in the middle of the sea which shows that it is a remote and isolated place.
The protagonist holding a match conveys the limited lighting supported with the dark background indicates that the main character has little equipment and resources to survive on the island, and shows he has to get out.
The main tagline at the bottom of the screen - “Some Places Never Let You Go” indicate that the objective of the main character is to try and escape this wretched, almost haunted, island that “won't seem to let him go”, and that the movie will focus on the trials and tribulations the MC has to go through to escape.
- The Gambler: Background of the poster shows one side which is sunny and bright, and one which is dark and at night. This, along with the line “One Man, Two Lives” emphasizes how the man lives a different life in the day time, and another at night (in this case, his night “life” would be the one he lives as a gambler.)
The side characters (Girl and Mob Boss) are seen on the left and right of the MC, in the background of each of his 2 “lives”, which could show how the girl is what gives his life meaning, brightness, and purpose, while his inflictions with gambling 3 the mafia, is what is pulling him down into a dark place in his life.
The money and roulette wheel at the very bottom of the poster further put a spotlight on the main theme of the movie, the MC’s problem with gambling, and how he burns his money in casinos.
Concept Development
Horror: For the poster of The House with the genre of horror, our target audience would be teens-young adults of lower-upper class statues and of any ethnicity. People watching horror movies are usually thrill junkies who want to experience the shocks and jumps of watching a horror movie, or people who want to have a good time with their friends, which is most likely going to be young people. Getting scared and shocked however doesn’t necessarily depend on social class or ethnicity, thus people of any ethnicity and social class may be able to watch and enjoy a horror movie.
The concept of the poster would most likely show the area the movie takes place in, which would most likely be a house, and maybe the main antagonist of the movie (the person/thing that makes the movie scary/creates ‘jumpscares’), the lighting should be dark as well as the color palette of the poster as to create a spooky and scary vibe to connote that the movie is going to be filled with suspenseful moments and fear of what is to come next.
Synopsis: The House is a story of an ordinary suburban family consisting of John, Gwen, (Father & Mother) Peter, and Steph (Son & Daughter) moving into a seemingly ‘normal’ house. No one would’ve expected that this posh house in modern suburbia ends up driving the family to the ground, as we observe first hand how their mental state and family relations falls to pieces as they spend more and more time trying to uncover the secret of what lies inside The House.
First Draft:
Final Poster:
Romance: For the poster of The House with the genre of romance, we would want to set a target audience of teens-young adults, of all ethnicities and from the middle-upper class. This is because the thrills and highs of romance are most often related to our adolescent years, and it’s most likely that teenagers and young adults will relate more to romantic movies compared to small kids or senior citizens. People of the middle-upper class are also more likely to enjoy romantic movies as it is most likely similar to the romantic relationships they have experienced. Meanwhile, all ethnicities are able to enjoy romantic movies as there is little to no difference to the way different races experience love and romance.
For the concept of the design, it would be best to have the 2 main protagonists (love interests) be the main focus of the poster. It would be better to show them center stage, close together, maybe staring at each other or even doing an activity together. This conveys the idea of romance to viewers as having 2 people stare at each other intently shows off their interest for each other, and connotes the idea of a romantic relationship. Furthermore we would want to use a scenic background that shows a romantic “aesthetic”, as it builds a more picturesque and romantic environment. Lighting used should be bright and gleaming instead of gloomy and dark as to create a more happy and uplifting aura.
Synopsis: The House is a story of two star struck lovers, Steven and Emma, who’s trajectories cross paths through what can only be considered an act of fate itself, which leads them into a, at first glance, perfect relationship. The love was passionate, real, and driven by their will to make the relationship work. However, it seems clear to only the audience that what they do to each other, will never last. As time goes on, the home that they've created in each other begins to crack and crumble as they take the covers off their eyes and see the flaws in each other that their love has blinded them from seeing.
First Draft:
Final Poster:
Thriller: For the poster of The House with the genre of thriller, the target audience would most likely be adults-middle aged people of middle-upper social class and of any ethnicity. This is because most thriller films have quite complex plot lines and are usually for more mature audiences. In this case, teens/kids will most likely not be able to fully understand the plots and narratives of a thriller film, and the scenes shown will most likely contain 18+ content. Thus it would be better to target a older and more mature demographic for the thriller genre.
The concept design would use intense close ups/medium close ups of the protaginsts face, with the background or foreground being the main setting of the story. Other narratives may be used in the background of the poster related to the plot of the movie. For example, mature topics like gambling, mafia, crime, etc, may be shown in the background to convey the intensity/thrill that the movie may bring.
Synopsis: While fulfilling his duty as a good samaritan, trying to rescue a baby boy from a seemingly abandoned house, Stanly Grunch (Leonardo Dicaprio) finds himself stranded in a house. The longer he wanders around and spends time inside the house, the more he finds out that the house and his own mind have been working against him
First Draft:
Final poster:
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